Disruptive

I stumbled on this disruptive campaign against drunk driving from Ogilvy Brazil. I am in love with this idea. It can’t be argued with. It forces a specific target audience to view the message and then make a decision, creates awareness on a specific problem and offers a solution. Brilliant.

uniqlo

Create your twitter movie at uniqlo.com

http://www.uniqlo.com/colortweet/#/user/jczeranna/

BP Spills Coffee

I think this about sums things up.